Background

In our class project, we developed a mobile app addressing user needs in a specific field. Our group focused on travel, aiming to solve challenges faced by younger generations when planning trips. To understand these issues, we conducted interviews with 11 Gen Z participants, devised solutions based on the insights, and worked on the app's design.

My Role

Each team member contributed to the entire process, including user interviews, testing, and iterations. My primary responsibilities included leading the process of translating interview notes into pain points, designing the UI following established design guidelines, and creating the final design.

Project Timeline

Problem

Gen Z Struggles with Group Travel Planning, Facing Communication Gaps and Platform Overload

As people grow older, their interest in travel grows, but planning isn't always easy. Aligning group preferences can be complicated, with some members making compromises. Using multiple social media platforms for planning also scatters information, reducing efficiency

Solution

Anonymous Voting and Social Media Integration for Effortless Travel Planning

Empathize

Conducted 11 Interviews to Understand How Gen Z Plans Group Trips

we focused on how Gen Z (ages 18–27) plans trips with friends, as travel planning varies by individual, generation, and age. We conducted interviews with a total of 11 participants, including students and working professionals, and grouped them based on shared traits and patterns.